Our journey – Throughout our company’s history, we have celebrated numerous successes and achieved groundbreaking milestones. What started as a one-man business has evolved into an internationally recognized brand, synonymous with quality, innovation, and sustainability. From humble beginnings, Greenworld has grown into a leading name in the green industry - a success story that we are committed to continuing and constantly evolving. And our journey is far from over.
DEAR FLOWER LOVERS, HOBBY GARDENERS AND GARDENING PROFESSIONALS
For over 60 years, ASB Grünland has stood for garden products with the highest quality standards in Germany and for many years worldwide as ASB Greenworld. “ASB” means ‘Aurenz Special Potting Soil’ - the first product that I marketed as a one-man company in the 1950s. In the beginning, I gave my name to a product and a company. “Growth is our strength” is ASB Grünland's motto, which applies equally to our products and company. Steady growth has accompanied our company and made us one of the leading manufacturers.
Yours, Helmut Aurenz
OUR MILESTONES
GROWTH IS OUR STRENGTH
... AND WHAT DOES POTTING SOIL HAVE TO DO WITH POPCORN?
At a trade fair in Düsseldorf, Helmut Aurenz discovered a fully automatic packaging machine that was originally developed for popcorn and other free-flowing materials. The machine packaged the popcorn efficiently - the film came off the roll and the material fell through a vertical downpipe directly into the bag. Helmut Aurenz was the first to recognize the potential of this technology for packaging potting soil and had the machine adapted to his requirements. From 1964, this solution was used at the Eisenharz site, laying the foundation for more efficient production, which is still part of our success story today.