Greenworld is a second-generation, family-run company built on strong values that guide our daily actions. Our core mission is to harmonize customer service, top quality, and sustainability. These principles form the foundation of our corporate culture, shaping both our decisions and our products. As a company with deep-rooted traditions, we combine decades of expertise with a forward-thinking approach - driving growth that benefits both our customers and the environment.
GREENWORLD – FROM VISION TO A SUSTAINABLE SUCCESS STORY
Founded in 1958 as a one-man business by our founder Helmut Aurenz, Greenworld has grown into a remarkable success story.
The invention of "soil from the bag" stands as a symbol of our pioneering spirit and innovative strength. From humble beginnings, we have continuously expanded and are now one of the leading suppliers of soils, substrates, and fertilizers - with four sales offices and five production sites. Our journey is defined by continuous development and a commitment to providing the best solutions for our customers, both regionally and internationally.
Right from the start, Greenworld pursued strategic expansion, securing access to essential raw materials and international markets at an early stage. This forward-thinking approach has not only built extensive expertise in the green sector but has also enabled the development of high-quality products for the retail market.
Despite our steady growth, Greenworld remains true to its roots. As a family-owned company now led by the second generation, we continue to uphold our core values of quality, innovation, and customer focus. Our success story is far from over - Greenworld remains committed to delivering the world’s finest garden products.
OUR MANAGEMENT
Michaela Aurenz Maldonado
Managing Partner
Chairwoman of the Chief Executive Officer (CEO)
Daniel Aurenz
Managing Partner
Chief Technology Officer (CTO)
Thomas Kramer
Managing Director (COO) Supply Chain
Sales & Marketing
Karsta Mahler
Managing Director (CFO) Finance
Administration
WHAT MAKES US SPECIAL
Our tradition, our steady growth and the commitment of our employees form the cornerstones of our company. These values guide us in our efforts to develop environmentally friendly and sustainable solutions that also guarantee the highest quality.
What really sets Greenworld apart is not only the quality of our products, but also our claim to be a company that convinces through its values. Sustainability, reliability and innovation are firmly anchored in our corporate culture - and are practiced daily by our employees with passion and expertise.
This is how we create trust and ensure that Greenworld is recognized as a leading provider of first-class garden solutions.
GREENWORLD MAKES THE DIFFERENCE.
SERVICE MENTALITY – YOUR SUCCESS, OUR MOTIVATION
At Greenworld, a strong service mentality is deeply embedded in our corporate values - it drives everything we do.
As a family-run business, customer and consumer satisfaction is our top priority. We believe in openness, teamwork, and the dedication of our motivated and creative employees to offer more than just high-quality products. From the very first contact, we support you as a trusted partner, backed by more than 60 years of expertise.
Our goal: to create lasting success stories together with you. With a decentralized structure, state-of-the-art machinery, and proven processes, we remain flexible and responsive to your individual needs.
At Greenworld, we go beyond meeting expectations - we strive to exceed them. Through tailor-made solutions, outstanding service, and a partnership built on trust and shared values, we are committed to your success. Your success is our drive - every single day.
QUALITY - TRUST THAT CONVINCES
At Greenworld, quality is more than just a promise - it is the foundation of our identity. Like a seal of excellence, our name represents the highest standards throughout the entire value chain. From the selection of certified raw materials to independent testing and international certifications such as ISO 9001, 14001, and 50001- every one of our products meets the strictest quality criteria. Just as we optimize our processes, we also prioritize first-class quality in raw materials, using certified materials whenever possible, including certifications from RHP, RAL, ProCert, and OMRI.
This unwavering commitment to quality ensures reliable, top-tier solutions that you can trust at all times. It is this dedication that forms the foundation of the trust our customers place in us. Where it says Greenworld, there is proven excellence inside - creating partnerships that stand the test of time.
SUSTAINABILITY - FROM NATURE FOR NATURE
At Greenworld, sustainability is not just a principle, but the core of our corporate philosophy. Our motto “From nature for nature” embodies our aspiration to use resources sparingly and with an eye to the future. For us, this means optimizing our processes holistically and continuously - from the procurement of predominantly regional raw materials to the efficient use of energy. We work tirelessly to make our processes as environmentally friendly as possible.
With ISO 14001 certification, we ensure that our internal processes conserve resources and that we comply with the highest environmental standards. Another key component is the circular economy, which not only shapes our production, but also has a lasting impact on our product portfolio. At Greenworld, we combine tradition and innovation to ensure responsible management - today and in the future. In line with our motto: From nature for nature.
